1. the signs
Food, gas and lodging symbols.
At the top of each Logo Sign is a symbol of one
(or at most two) of the three categories of essential motorist
services: food, gas or lodging.
Food, gas and lodging Logo Signs.
A new forth structure has been included which is called Other Businesses
Spaces on the main part of the sign are filled with company
logos or business names of companies that offer services
in the category of the symbol(s) on the top. For example,
on a lodging Logo Sign travellers will see logos of hotels,
motels and other places to stay. The simple layout, in
combination with recognizable logos, allows travellers
to easily identify these essential motorist services when
travelling at highway speeds.
Businesses featured on the sign pay a fee to cover the
cost of fabricating and maintaining the sign panel showing
their business name.