Tourism is one of the driving forces of Alberta’s economy. Visitors from around the world come to our province to enjoy the great sights, unique attractions and friendly people of Alberta. Sign Up Alberta replaces the current highway sign system with one that is more informative and efficient, one that will allow Albertans and other travellers to access everything our province has to offer easily and safely. Sign Up Alberta brings the province’s sign system into the future, using current North American standards and consistent guidelines.
Why are Alberta's highway signs changing?
How does the program work?