Essential Services Signs / How and why are these signs changing?

How and why are Logo Signs changing?

The new Logo Signs meet North American standards for tourism signs. The new signs are great news for the tourism industry, especially in rural Alberta where the program makes it easier for travellers to locate essential motorist services along the way.
Logo Signs are placed within the highway right-of-way at the entrance to communities, in advance of community access roads and at commercial service roads along the highway. Generally, Logo Signs are only permitted in advance of small communities. In large communities and in rural areas, Logo Signs may be placed at commercial service road entrances.