Essential Services Signs / How does the program work for logo signs?

How does the program work for Logo Signs?

Logo Signs are used to identify essential motorist services along the highway or within a community where motorists can stop to obtain gas, food and lodging. The signs use company logos or business names to indicate upcoming services along the highway or within a community. Logo Signs are an important part of the communication process between essential motorist service businesses and the travelling public.

1. the signs

Food, gas and lodging symbols.

At the top of each Logo Sign is a symbol of one (or at most two) of the three categories of essential motorist services: food, gas or lodging.


Food, gas and lodging Logo Signs.

A new forth structure has been included which is called Other Businesses

Spaces on the main part of the sign are filled with company logos or business names of companies that offer services in the category of the symbol(s) on the top. For example, on a lodging Logo Sign travellers will see logos of hotels, motels and other places to stay. The simple layout, in combination with recognizable logos, allows travellers to easily identify these essential motorist services when travelling at highway speeds.

Businesses featured on the sign pay a fee to cover the cost of fabricating and maintaining the sign panel showing their business name.

1.the signs
2. eligibility criteria
4.application process

2. eligibility criteria

You are eligible for a Logo Sign if you provide an essential motorist service (gas, food, lodging) and you:

  • are open to the general public
  • comply with all municipal, provincial and federal laws regarding health, public safety and business operations
  • maintain washroom facilities as required by health authorities; and provide adequate parking

You are eligible for the Other Business sign if your business resides within the corporate limit or town boundary of the community you operate in.

The complete guidelines are available on this site under News & Publications.

3. cost

A five - year Permit Fee is paid by the business to cover the cost of fabricating and maintaining the Logo Sign panel showing their name.

See Permit Fees for all costs. For further clarification, please contact Alberta Traffic Supply.

1.the signs
2.eligibility criteria
4. application process

4. application process

A one-window approach provides a fair and equitable system for tourism operators across the province when applying for signs:

  • Your application is evaluated using up-to-date operational criteria guidelines
  • If you meet the criteria your application is approved within 30 days
  • If additional information is required, you will be notified within the 30-day timeframe
  • In the event of a refusal, you have the right to appeal

Apply today

5. timing

Over the next year or two, the existing brown signs will be phased out to make way for an improved signage program consisting of Logo Signs. The conversion to the new program is expected to take place on or before March 31, 2006.