Important Program Notes:

• This program is being managed on a 'cost-neutral' basis - permit costs for signs are deposited into a "revolving fund" to support and sustain the program
• Permit fees will vary and are governed by: attraction type, highway type, visitation numbers, number of signs, etc..., as determined by eligibility and placement criteria.
• All permit fees are set by Alberta Transportation and are current for 2020 / 2021. However, program costs will be reviewed and adjustments made on an annual basis.
• Permit fees are for a five (5) year term and include all costs - design, manufacture, installation and maintenance, (maintenance includes unlimited coverage and protection for repair / replacement against your program signs) for the five year term.
• Permit Renewal Fees, which will apply at the end of the first five (5) year term, have been determined for TODS, please click here for these fees. The Renewal Fee cover routine maintenance activities for a further five (5) years.
• Permit Renewal Fees for TODS will apply for LOGOS also however, an exact fee has yet to be determined. This will be a nominal fee, (approximately $200 - $300 per panel) to cover routine maintenance for a further five (5) years.
• Download Permit Fees PDF
• Download Subsidies PDF

Multi-Lane Highway

Conventional Highway

Tourism Highway Signage Incentive Program

Alberta Transportation is providing a one-time incentive and rebate to tourism attraction operators to assist them with sign installation for their facility.

Alberta Tourism, Parks and Recreation is assisting tourism attraction operators by waiving the renewal fee.

Size: 300cm x 210cm
(on steel structure)

Size: 240cm x 180cm
(on wood structure)

Permit Fee: $5,320

Permit Renewal Fee: $350

Permit Fee: $4,870

Permit Renewal Fee: $350

$400/sign up to maximum $800 (2 signs)

$350 (covered by Alberta Tourism, Parks and Recreation)

Multi Lane Highway

Conventional Highway

Tourism Highway Signage Incentive Program

Alberta Transportation is providing a one-time incentive and rebate to tourism attraction operators to assist them with sign installation for their facility.

Alberta Tourism, Parks and Recreation is assisting tourism attraction operators by waiving the renewal fee.

Size: 300cm x 60cm

(on steel structure)

Size: 240cm x 60 cm

(on wood structure)

Permit Fee: $1,000 Permit Renewal Fee: $300

Permit Fee: $720
Renewal Fee: $300

$400/sign up to maximum $800 (2 signs)

$300 (covered by Alberta Tourism, Parks and Recreation)

Multi-Lane Highway

Conventional Highway

Tourism Highway Signage Incentive Program

Alberta Transportation is providing a one-time incentive and rebate to tourism attraction operators to assist them with sign installation for their facility.

Alberta Tourism, Parks and Recreation is assisting tourism attraction operators by waiving the renewal fee.

Size: 180cm x 75cm
(on wood structure)

Size: 165cm x 60cm
(on wood structure)

Permit Fee: $560
Renewal Fee: $250

Permit Fee: $500
Renewal Fee: $250

$400/sign up to maximum $800 (2 signs)

$250 (covered by Alberta Tourism, Parks and Recreation)

All Highways

Size: 320cm x 180cm
(on steel structure)

Permit Fee: $5,210

Multi-Lane Highway
(on steel structure)

Conventional Highway
(on steel structure)

Size: 300cm x 270cm

Size: 240cm x 210cm

Permit Fee: $5,880

Permit Fee: $5,200